Web users today rely more heavily on their peers for advice on which companies to trust, which products to evaluate or buy and which services to select. According to the 2008 Edelman Trust Barometer, "a person like yourself" is often viewed as an organisation's most credible spokesperson.
Online competitiveness is increasingly dependent on building online communities that foster user-to-user interaction to increase loyalty, drive revenue and speed product and service innovations, all whilst helping to drive internal efficiencies.
During this webcast experts from Vignette will discuss how web 2.0 technologies are evolving and how you can now easily implement and integrate services such as ratings, reviews, commenting and tagging as well as applications such as blogging, wikis and forums.